Identity management has become a hotbed for security breaches in recent years. One of the main reasons it has become a fertile ground for malicious hackers is that it’s a nightmare for organizations to track.

Linx Security: The Solution

A Tel Aviv-based startup called Linx has been quietly building technology using AI and analytics to address this challenge. With $33 million in funding, Linx is coming out into the open to take on the challenge of identity management more aggressively.

The Founders’ Story

Linx’s founders, Israel Duanis (CEO) and Niv Goldenberg (CPO), met while serving together in the 8200 cyber unit. They were part of a cohort that also included Assaf Rappaport and the other Wiz founders.

After their military service, both founders worked for cybersecurity companies: Duanis with Checkpoint Software, and Goldenberg with Adallom, Microsoft, and Transmit. However, Duanis took a detour to found, run, and eventually sell an automotive fleet management tech company called Fleetonomy.

Despite this diversion, Duanis still felt that there was something in security that he needed to do. "When I looked at the past 20 years, I felt like ID has always been overlooked," he said in an interview.

At Checkpoint, he recalled that work on identity management was a cumbersome process. "Work that could have taken months to weed out ungoverned identities can now be done ‘in hours’."

Linx’s Solution

Linx uses targeted AI to identify and manage ungoverned identities. According to Duanis, Linx’s use of AI is very different from the overused term in tech.

"AI is overused as a term," he admitted. "But I think that once you’re able to take the essence of [a network] and run [algorithms] very quickly on the development side, and use that power to provide suggestions and automations, that has created a real impact."

The Market Opportunity

Raanan at Cyberstarts made the deal to back Linx quickly because he could see the market evolving.

"Identity is the top threat vector for the modern enterprise," he said in a statement. "Identity teams under the CISO are struggling to cope with a growing number of tasks and suffer from antiquated legacy solutions."

Funding and Future Plans

With $33 million in funding, Linx plans to expand its solution to meet the growing demand for identity management.

"We’re thrilled to have secured this investment," said Duanis. "We believe that our technology has the potential to revolutionize the way organizations manage identities, and we’re excited to take on this challenge."

Conclusion

Identity management is a critical component of modern cybersecurity. With Linx’s innovative solution, organizations can now better manage their identities and reduce the risk of security breaches.

As Duanis said, "It’s created a place for real change in the way that people manage today."