About the Author

By Duncan MacRae, December 23, 2024

Duncan MacRae is an award-winning editor with over 20 years of experience in journalism. He has launched numerous tech publications, including Arabian Computer News and TechWeekEurope.

As we approach a new year filled with potential, the landscape of technology, particularly artificial intelligence (AI) and machine learning (ML), is on the brink of significant transformation. Manish Jethwa, CTO at Ordnance Survey (OS), offers an insightful glimpse into what we can expect from these advancements and their implications for the geospatial sector.

Looking ahead, Jethwa anticipates continued significant advancements in AI and machine learning, particularly with the push towards Gen AI. According to him, the integration of large language models (LLMs) with more sophisticated agents will not only perform complex tasks on behalf of users but also further reduce barriers to interaction.

Seamless Interaction

This shift, especially in the geospatial field, means that translating natural language into precise data queries will become more seamless. Ultimately, this will make geospatial datasets more accessible, mainstream, and user-friendly.

Beyond LLMs, Jethwa is optimistic about progress in the broader category of machine learning, driven by greater access to graphics processing units for training. He states:

"At Ordnance Survey (OS), we’ll leverage this capability to train models for specific, complex tasks such as automatic feature extraction from imagery."

Validating Data

With an increasing volume of data generated automatically, Jethwa hopes that next year will bring innovative tools and techniques to validate data, ensuring it can be confidently utilised for its intended use.

The Importance of Integration

He underscores the importance of not only pursuing new capabilities but also ensuring that these tools are integrated responsibly into workflows, focusing on quality and risk management.

Responsible AI

Jethwa explains: ‘I would like to see a greater emphasis on ethical AI and responsible technology development,’ including creating AI systems that are ‘transparent, fair, and unbiased’ while also considering their environmental and societal impact.

This focus on ethics is encapsulated in OS’s Responsible AI Charter, which guides their approach to integrating new techniques safely.

Workforce Development

Jethwa highlights the role of workforce development in successful transformations. He believes organisations must commit to ‘retraining and upskilling employees to prepare them for the impact of AI and digital transformation.’

This is vital to ensure that in the pursuit of enhanced efficiency, companies do not ‘lose the personality, creativity, and emotion that we bring as humans into the workplace.’

Despite the promise of technological advancements, obstacles remain in the journey toward digital transformation. Jethwa notes that challenges such as ‘cultural resistance and rapid successive changes leading to change fatigue will likely persist.’

Balancing Technology and Human Elements

He advocates for a careful balance between adopting new technologies and addressing the human elements of transformation processes.

As AI continues to influence various aspects of business, from decision-making to risk management, the issue of cybersecurity also looms large. Jethwa points out that ‘cybersecurity threats being powered by AI are becoming more sophisticated,’ urging companies to develop comprehensive strategies that cover everything from data storage to analysis documentation.

The Imperative to Progress

In an evolving landscape, organisations that stagnate risk falling behind their competitors. Jethwa explains:

"Companies that fail to keep up open themselves up to risks, such as changing customer expectations as well as attracting and retaining talent."

He also emphasises the need for a ‘clear vision of future goals, effective communication of progress, and celebrating milestones to sustain momentum’ in digital transformation initiatives.

Responsible Innovation

As we move into a new year filled with promise, the future of AI and geospatial technology holds transformative power – but it must be used responsibly. The path that lies ahead in 2025 requires vigilance, an unwavering commitment to ethical practices, and a human touch in order to drive successful innovation.

Explore Other Enterprise Technology Events

  • Check out AI & Big Data Expo, taking place in Amsterdam, California, and London.
  • Visit the website of TechForge to explore other upcoming enterprise technology events and webinars.