TokenTactics
Owning the Earscape Market with Lisa Bubbers and Anna Harman from Studs
A Conversation on Fundraising and Disrupting a Traditional Industry
Welcome back to Found, where we delve into the stories behind the startups. This week, Becca and Dom are joined by Lisa Bubbers and Anna Harman, the co-founders of the ear piercing company Studs. The duo shares their experiences with fundraising for a brick-and-mortar company and building a new market that taps consumers who are too old for Claire’s but may not want to visit a tattoo shop.
About Studs
Studs is a revolutionary ear piercing company that’s changing the game in the industry. With a focus on quality, safety, and style, Studs offers a unique experience for customers looking for more than just traditional piercings. By leveraging technology and innovative design, Studs has created a new market for ear piercings, appealing to consumers who may not have considered getting pierced before.
Fundraising for a Brick-and-Mortar Company
Lisa Bubbers and Anna Harman share their insights on fundraising for a brick-and-mortar company. They discuss the challenges they faced and how they overcame them:
Fundraising can be a daunting task, especially when it comes to a traditional industry like ear piercings. However, Lisa and Anna found that having a strong vision and a clear understanding of their target market made all the difference.
"We knew we had something special," says Lisa. "Our focus on quality and safety resonated with customers who were looking for more than just a quick piercing."
Anna adds, "We also recognized the importance of building a strong online presence to complement our physical stores."
Building a New Market
Lisa and Anna discuss how they tapped into a new market, catering to consumers who are too old for Claire’s but may not want to visit a tattoo shop:
By creating an upscale experience, Studs has managed to appeal to customers who value style and quality.
"We’re not just about piercings," says Anna. "We’re about creating an experience that our customers will love."
Lisa adds, "Our stores are designed to be welcoming and inviting, making customers feel comfortable and at ease."
Leadership Styles
Lisa and Anna share how their leadership styles complement each other:
"Anna is a natural people person," says Lisa. "She’s able to connect with our team members and understand their needs."
Anna adds, "Lisa has a more analytical approach. She helps us stay focused on our goals and make data-driven decisions."
Building a Strong Team
Lisa and Anna emphasize the importance of building a strong team:
"We’ve been fortunate to attract talented individuals who share our vision," says Lisa.
Anna adds, "Our team is diverse and inclusive, reflecting the values that we hold dear."
Conclusion
In conclusion, Lisa Bubbers and Anna Harman from Studs have disrupted the traditional ear piercing industry by offering a unique experience that caters to customers who value quality, safety, and style. With their innovative approach and commitment to building a strong team, Studs is poised for continued growth and success.
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About Our Hosts
Becca and Dom are the hosts of Found, a podcast that delves into the stories behind the startups. Becca is a senior writer at TechCrunch, covering venture capital trends and startups. Dom is a senior reporter at TechCrunch, focusing on venture capital and startup news.
About Our Guests
Lisa Bubbers and Anna Harman are the co-founders of Studs, a revolutionary ear piercing company that’s changing the game in the industry.
